Prerna Gupta
Founder
Every great brand begins with a spark of obsession. For Prerna Gupta, that spark was ignited long before it became a business.
For years, Prerna lived and breathed the world of textiles, the psychology of styling, and the evocative power of fragrance. In 2018, she made the pivotal decision to transform this lifelong passion into a professional reality. Her mission was clear: to move beyond off-the-rack fashion and create a space where every individual-man, woman, and child - could experience the transformative power of custom-made luxury.
"I wanted to build something where 'luxury' wasn't just a price tag, but a feeling of being seen and celebrated exactly as you are." — Prerna Gupta